Ladder of Effectiveness
The more personal the solicitation, the greater its chances of success. However, more personal solicitations require more organizational resources. Balancing these factors is important in determining your overall fundraising strategy. The following methods of solicitations are ranked in order of their effectiveness.
| % of prospects who will give | |
| 1. Personal face-to-face solicitation | 50% |
| 2. Personal Phone Call | 25% |
| 3. Personal Letter | 15% |
| 4. Phone-a-thon | 10% |
| 5. Direct Mail | 1 - 3% |